There's a reason these tasks are left to the professionals. They require a high level of expertise to ensure success. One misstep could have disastrous consequences.
The task of growing your business is no different. Getting and keeping customers is the very lifeblood of your organization, and as such, must be handled with surgical precision. Don't shortchange your business growth goals or leave the critical process of building community around your brand to chance.
There are many hidden costs of do-it-yourself marketing - not the least of which are a loss of time, loss of focus on running and managing your business and loss of money if you are still playing by the outmoded rules of old marketing. If you are not capitalizing on every opportunity to engage with your customers and prospects via new technologies and new media, your competitors will, and you'll be left behind.
Yes, you need the creative resources of an agency. But more than that, you need a trusted business partner that is invested in your long-term success. It's not about flashy ad campaigns or catchy slogans. It goes far beyond advertising and branding. Trustcasting agencies are experts in more than just the creative arena. The real value in working with a trustcasting agency is applying creativity to every element of business growth.
When you choose the right trustcasting agency, you'll have an equal and proactive partner in the growth of your business. Nothing is more important in today's marketplace than cultivating and nurturing your core group of customers. Finding them, engaging them in community, building their trust and putting their passion to work to help you grow - this is the specialty of the trustcasting agency.
Working with a trustcasting agency requires you to do more than give your blessing to creative campaigns and sign checks when the invoices arrive. The best marketing partnerships start with you. You must come to your agency with an open mind but armed with clear objectives, good perspective, creative ideas and solid data. You must be prepared to back up their efforts by creating a culture of quality and service within your business to ensure that you practice what you preach.
Following are 10 practices you must implement in order to actively engage with your trustcasting agency in promoting the growth of your business.
Good discipline goes a long way
Your business - and the promotion of it - thrives on your ideas. You must have a clear vision for your company: How will it grow? What do your customers need, and how do you address those needs? How do you create a brand that people embrace as part of their own identity? How do you excite your fans to the point of being your evangelists?
Achieving this level of clarity requires an investment of time, effort and focus - with the greatest emphasis on time. The only way you can make the time you need to grow is through vigilance with regard to organization and productivity.
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Efficiency creates more opportunities for profit, while disorganization has significant opportunity costs. Having the right work environment saves you time and money every day. Steve Strauss, author of The Small Business Bible, coined the term R.O.O. (return on organization, estimating that "increased R.O.O. can yield up to an extra two hours of productive time a week and up to an additional six percent of revenue."
For a business owner or marketer, good time management is just as important as sound financial management. Eliminate distractions. Stop multi-tasking. Clear your desk and clear your mind.
Give yourself the time you need to take a step back and gain perspective. Focus on ways to improve your internal operations, your employee morale, your customer service and your product or service offering, and bring your best ideas to your trustcasting agency.
Out of order comes inspiration
Once you've organized your work environment and maximized your productivity, you'll find that the space and time you've created for yourself paves the way for inspiration to follow.
The good news: inspiration can come from anywhere at anytime. Keep your eyes open, be present in the moment and be an active observer of the world around you. Blogs, Twitter, books, magazines, art, friends, neighbors, customers - any of these can be the source of your next big idea as long as you are perpetually searching and constantly in tune with your passion for growing your business.
The challenge of inspiration is that you never know just when it will strike. Ideas don't arrive on schedule. In fact, they are probably least likely to come when you are sitting in front of your computer. More often than not, your best thinking happens when you are driving, cooking, sleeping or even brushing your teeth. Make sure you always keep your journal or smartphone at hand so you can jot down a note whenever and wherever you might be.
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Part of being a good entrepreneur is being a good steward of ideas. Don't allow inspiration to pass you by without capturing it, and don't allow the motivation behind it to dissipate before you explore all the possibilities that lie therein.
Every idea has the potential to become something valuable, even if you can't immediately recognize how to execute or monetize it. That's where your trustcasting agency comes into play. Bring them all of your ideas - no matter how rough and unrefined. They'll help you sift through them, identify the gems and polish them into a brilliant and actionable business growth strategy.
Playing the numbers game
It's a fact: business growth requires some degree of trial and error. However, that's not to say that you can't tip the odds of achieving success in your favor.
In today's marketplace, good marketing is more cost-efficient than ever before, but it all starts with good data. You need a solid foundation in order to ensure that your efforts are driving revenue rather than undermining profitability.
The key is having good metrics in place - metrics that go much deeper than just measuring traffic to your
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